Sanguine has successfully completed an In-Film advertising assignment for 'Kuselan' a Tamil / Telugu film produced by M/s. Kavithalaya and Seven Arts starring Superstar Rajnikanth. This was quite challenging as Mr. Rajnikanth does not endorse any brands. The in-film avenues had to be worked out keeping this in mind.
The traditional method of displaying Brand Signages during a song or a fight sequence in a film is outdated. It Will be more effective if the brands are woven into the fabric of the film. This is more challenging as it needs expertise to blend the brand into the film keeping in focus the characters / scenes.
Brands & agencies are continually exploring various media options for mass & focused communication. Indian Film Industry with this enormous reach is one of the best platforms for the brands to reach their Target consumers in a sublime level at a relatively low cost.
D V Vinod, Managing Director, says "Sanguine's mission is to become an extended arm for brand managers and media agencies. In-film advertising will supplement our present business by giving more options to advertisers and will help film producers to generate revenues from alternative sources. This new extension of Sanguine will generate 30 - 50 INR-million revenue".
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