SundarJi has given a Soooooper Dooooper News regarding Kuselan's
business. When such a news comes in Daily Thanthi and thru Super
Sundar, it has to be undisputable - is it not?
Rest assured, this splendid achievement of Kuselan is UNIQUE and
will remain as the Benchmark till 2010, when Robot's sales will beat
it.
Following reasons make this a Unique record by Kuselan:
1. Rajini has only 25% screen presence in Kuselan as against a
normal 100% presence required for a Hero in any movie (for some
others even 10 roles may not be sufficient to fetch such a price
from the market).
2. First movie for which COMPETITIVE BIDDING was invited from Big
Corporate Houses to decide the BEST DISTRIBUTION PRICE.
3. If we take Sivaji's record of first level disti rights (i.e.
revenue earned by AVM Productions when they sold Sivaji to
distis/theatres directly), it is mentioned that AVM collected around
Rs. 100 to Rs. 110 Crores. Mind you, this figure includes other
rights like audio, DVD, satellite TV, etc. Kuselan, with only 25%
screen presence of Thalaivar, should have raked in only around Rs.
25 to Rs. 30 crores, based on Sivaji's revenue figures. But, it has
garnered MORE THAN DOUBLE THIS FIGURE (Rs. 65 Crore).
4. From another report posted in our forum/site, this Rs. 65 crore
paid by Pyramid Saimeera is only for disti rights in India.
Overseas rights seem to have been bagged by Ayngaran Intl. for
another Rs. 40 Crores. If that be the case, then my conclusion in
point No. 3 above, goes for a toss. Kuselan THEN EQUALS SIVAJI IN
DISTRIBUTION SALES.
WHAT A FANTASTIC ACHIEVEMENT BY THALAIVAR!!!
5. Kuselan's producers i.e. KB's Kavithaalaya DID NOT PLEAD WITH
BUYERS TO GIVE THEM RS. 1 MORE THAN SIVAJI in order to satisfy their
self-ego that their movie has beaten Sivaji in financial
sweepstakes. On the contrary, even as the first shooting schdule is
in progress (about 40% of the movie only has been canned as per P.
Vasu), the business of Kuselan has ATTRACTED TOP CORPORATE HOUSES
who came on their own offering huge sums for bagging the disti
rights because its a Rajini movie.
6. Let us look at things in prespective while comparing Kuselan
with Sivaji.
For Sivaji, there were at least an album of stills for disti's like
Abirami Ramanathan to go thru & then buy it at record prices. Then
Rajini was all over Sivaji as Hero along with its USP of Shankar at
the helm with ARR as MD.
For Kuselan, none of the above is applicable. P.Vasu can't be
equated in the same league as Shanakar, though he gave one of the
biggest block busters in Tamil Cinema with Thalaivar in CM.
Thalaivar himself will not be coming throughout Kuselan but only for
about 25% of the time. There is NO A.R.Rahman but only his nephew &
upcoming MD, G.V. Prakash.
In spite of so many supposedly drawbacks stated above which are
supposed to make Kuselan sell at a lower figure than Sivaji, Kuselan
has commanded huge business interest and that too NOT from small
timers or black marketeers but from respected & reputed corporated
houses. THIS KIND OF BUSINESS FOR KESELAN EQUALLING SIVAJI IS
POSSIBLE ONLY BECAUSE OF ONE MAN - RAJINI, RAJINI & RAJINI and
nothing else.
Everyone in the industry & film business knows that the name Rajini
SELLS. So, they all know that even if Rajini comes only for a
relatively less screen time than normal, they are confident that
Rajini's mere screen presence is more than enough to ATTRACT MASSES
TO THE THEATRES. For Rajini movies, Masses nowadays mean, not only
from TN or South India or North India but ALL OVER THE GLOBE.
THAT IS WHAT MAKES RAJINI'S FILMS SELL LIKE REAL HOT CAKES. As soon
as KB opened Kuselan's business, it sold off immediately. Like a
bakery, as soon as they bring the freshly baked cake onto the show
room, immediately people will grab it & releish it by eating. Only
difference is, a cake has to be definitely baked & be fresh & hot.
For a Rajini movie, a mere announcement about the project is enough
for distis to come & wait for the business negotiations to start.
They know it will be good & will attract masses because Rajini is
there.
So, the bottomline is when it is Rajini, then there is no need for
watching the full movie or doing a huge promo to attract buyers or
silent pleading with buyers to purchase.
7. When other "actors" are SPENDING CRORES & BRINGING OTHER STARS
TO PROMOTE THEIR MOVIES, Kuselan is EARNING RECORD REVENUES SILENTLY
ON RAJNI'S NAME ALONE. We all should feel proud that a Rajini movie
is SOLD OR PROMOTED based on Rajini only & Rajini never tries to
bask in the reflected glory from other Stars. Kuselan has proved
this yet again.
8. When other "actors" are frantically trying to catch up with
Sivaji at the BO (which they will never be able to do), Kuselan
seems to have already set a NEW BENCHMARK for Robot to follow. Yes
Friends, it will only be Thalaivar's Robot which will break
Kuselan's record whereas all others will be puffing with panting in
trying to catch up with Sivaji.
9. Last but not the least, it is not yet clear whether the above
rights include audio, DVD, etc. In all probability the answer is
NO. In such a case, the revenue from audio, DVD, satellite TV &
other rights will make Kuselan, TAMIL INDUSTRY'S ENVY (only
Vayatherichal Parties are there) but RAJINI FANS' PRIDE.
With Luv,
Arun
business. When such a news comes in Daily Thanthi and thru Super
Sundar, it has to be undisputable - is it not?
Rest assured, this splendid achievement of Kuselan is UNIQUE and
will remain as the Benchmark till 2010, when Robot's sales will beat
it.
Following reasons make this a Unique record by Kuselan:
1. Rajini has only 25% screen presence in Kuselan as against a
normal 100% presence required for a Hero in any movie (for some
others even 10 roles may not be sufficient to fetch such a price
from the market).
2. First movie for which COMPETITIVE BIDDING was invited from Big
Corporate Houses to decide the BEST DISTRIBUTION PRICE.
3. If we take Sivaji's record of first level disti rights (i.e.
revenue earned by AVM Productions when they sold Sivaji to
distis/theatres directly), it is mentioned that AVM collected around
Rs. 100 to Rs. 110 Crores. Mind you, this figure includes other
rights like audio, DVD, satellite TV, etc. Kuselan, with only 25%
screen presence of Thalaivar, should have raked in only around Rs.
25 to Rs. 30 crores, based on Sivaji's revenue figures. But, it has
garnered MORE THAN DOUBLE THIS FIGURE (Rs. 65 Crore).
4. From another report posted in our forum/site, this Rs. 65 crore
paid by Pyramid Saimeera is only for disti rights in India.
Overseas rights seem to have been bagged by Ayngaran Intl. for
another Rs. 40 Crores. If that be the case, then my conclusion in
point No. 3 above, goes for a toss. Kuselan THEN EQUALS SIVAJI IN
DISTRIBUTION SALES.
WHAT A FANTASTIC ACHIEVEMENT BY THALAIVAR!!!
5. Kuselan's producers i.e. KB's Kavithaalaya DID NOT PLEAD WITH
BUYERS TO GIVE THEM RS. 1 MORE THAN SIVAJI in order to satisfy their
self-ego that their movie has beaten Sivaji in financial
sweepstakes. On the contrary, even as the first shooting schdule is
in progress (about 40% of the movie only has been canned as per P.
Vasu), the business of Kuselan has ATTRACTED TOP CORPORATE HOUSES
who came on their own offering huge sums for bagging the disti
rights because its a Rajini movie.
6. Let us look at things in prespective while comparing Kuselan
with Sivaji.
For Sivaji, there were at least an album of stills for disti's like
Abirami Ramanathan to go thru & then buy it at record prices. Then
Rajini was all over Sivaji as Hero along with its USP of Shankar at
the helm with ARR as MD.
For Kuselan, none of the above is applicable. P.Vasu can't be
equated in the same league as Shanakar, though he gave one of the
biggest block busters in Tamil Cinema with Thalaivar in CM.
Thalaivar himself will not be coming throughout Kuselan but only for
about 25% of the time. There is NO A.R.Rahman but only his nephew &
upcoming MD, G.V. Prakash.
In spite of so many supposedly drawbacks stated above which are
supposed to make Kuselan sell at a lower figure than Sivaji, Kuselan
has commanded huge business interest and that too NOT from small
timers or black marketeers but from respected & reputed corporated
houses. THIS KIND OF BUSINESS FOR KESELAN EQUALLING SIVAJI IS
POSSIBLE ONLY BECAUSE OF ONE MAN - RAJINI, RAJINI & RAJINI and
nothing else.
Everyone in the industry & film business knows that the name Rajini
SELLS. So, they all know that even if Rajini comes only for a
relatively less screen time than normal, they are confident that
Rajini's mere screen presence is more than enough to ATTRACT MASSES
TO THE THEATRES. For Rajini movies, Masses nowadays mean, not only
from TN or South India or North India but ALL OVER THE GLOBE.
THAT IS WHAT MAKES RAJINI'S FILMS SELL LIKE REAL HOT CAKES. As soon
as KB opened Kuselan's business, it sold off immediately. Like a
bakery, as soon as they bring the freshly baked cake onto the show
room, immediately people will grab it & releish it by eating. Only
difference is, a cake has to be definitely baked & be fresh & hot.
For a Rajini movie, a mere announcement about the project is enough
for distis to come & wait for the business negotiations to start.
They know it will be good & will attract masses because Rajini is
there.
So, the bottomline is when it is Rajini, then there is no need for
watching the full movie or doing a huge promo to attract buyers or
silent pleading with buyers to purchase.
7. When other "actors" are SPENDING CRORES & BRINGING OTHER STARS
TO PROMOTE THEIR MOVIES, Kuselan is EARNING RECORD REVENUES SILENTLY
ON RAJNI'S NAME ALONE. We all should feel proud that a Rajini movie
is SOLD OR PROMOTED based on Rajini only & Rajini never tries to
bask in the reflected glory from other Stars. Kuselan has proved
this yet again.
8. When other "actors" are frantically trying to catch up with
Sivaji at the BO (which they will never be able to do), Kuselan
seems to have already set a NEW BENCHMARK for Robot to follow. Yes
Friends, it will only be Thalaivar's Robot which will break
Kuselan's record whereas all others will be puffing with panting in
trying to catch up with Sivaji.
9. Last but not the least, it is not yet clear whether the above
rights include audio, DVD, etc. In all probability the answer is
NO. In such a case, the revenue from audio, DVD, satellite TV &
other rights will make Kuselan, TAMIL INDUSTRY'S ENVY (only
Vayatherichal Parties are there) but RAJINI FANS' PRIDE.
With Luv,
Arun
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