While Malayalam hit 'Katha Parayumpol' gets changed into 'Kuselan' in
Source : Indiaglitz.com
|
Friday, May 30, 2008
'Kuselan': 'Barber' is now 'Bus Conductor?
Thursday, May 29, 2008
'Kuselan' to release on September
There are lots of speculations running around on the date of the release of Rajinikanth's next film.People are also eagerly waiting to see their favorite hero appearing in the film in the role of a superstar.
The Rajinikanth fans will have to wait till September to see the film on screen as per the information given by P.Vasu.
The director told that 80 percent of the film's shooting is over. Further schedule of the shooting will depend on the onset of the monsoon season.
He also informed that the frames of 'Kuselan' which has been shot till now has come out extremely well.
The film maker considers Pollachi as a lucky place for him.
P.Vasu's first film 'En Thangachi Padichava' which was shot in Pollachi was a hit
There is no need to mention the status 'Chinna Thampi' attained in the minds of film lovers. The location for this film too was Pollachi.
The director has shot lot of important scenes for the Rajinikanth film 'Kuselan' in Pollachi and neighboring areas.
The other locations of the film are Coimbatore, Pollachi, Udumalapet and Thirupur.
Thursday, May 22, 2008
Sanguine Media Forays into in-Film Advertising, completes assignment for Rajinikanth starrer "Kuselan"
Sanguine Media Ltd, a public limited Company, has now forayed into In-Film Advertising to provide more options to its clients & agencies for reaching their Target consumers. With more than 400 Films being produced in South India annually, Sanguine is very optimistic to scale new heights with this opportunity.
Sanguine has successfully completed an In-Film advertising assignment for 'Kuselan' a Tamil / Telugu film produced by M/s. Kavithalaya and Seven Arts starring Superstar Rajnikanth. This was quite challenging as Mr. Rajnikanth does not endorse any brands. The in-film avenues had to be worked out keeping this in mind.
The traditional method of displaying Brand Signages during a song or a fight sequence in a film is outdated. It Will be more effective if the brands are woven into the fabric of the film. This is more challenging as it needs expertise to blend the brand into the film keeping in focus the characters / scenes.
Brands & agencies are continually exploring various media options for mass & focused communication. Indian Film Industry with this enormous reach is one of the best platforms for the brands to reach their Target consumers in a sublime level at a relatively low cost.
D V Vinod, Managing Director, says "Sanguine's mission is to become an extended arm for brand managers and media agencies. In-film advertising will supplement our present business by giving more options to advertisers and will help film producers to generate revenues from alternative sources. This new extension of Sanguine will generate 30 - 50 INR-million revenue".
http://www.equitybulls.com/admin/news2006/news_det.asp?id=30964
Sanguine has successfully completed an In-Film advertising assignment for 'Kuselan' a Tamil / Telugu film produced by M/s. Kavithalaya and Seven Arts starring Superstar Rajnikanth. This was quite challenging as Mr. Rajnikanth does not endorse any brands. The in-film avenues had to be worked out keeping this in mind.
The traditional method of displaying Brand Signages during a song or a fight sequence in a film is outdated. It Will be more effective if the brands are woven into the fabric of the film. This is more challenging as it needs expertise to blend the brand into the film keeping in focus the characters / scenes.
Brands & agencies are continually exploring various media options for mass & focused communication. Indian Film Industry with this enormous reach is one of the best platforms for the brands to reach their Target consumers in a sublime level at a relatively low cost.
D V Vinod, Managing Director, says "Sanguine's mission is to become an extended arm for brand managers and media agencies. In-film advertising will supplement our present business by giving more options to advertisers and will help film producers to generate revenues from alternative sources. This new extension of Sanguine will generate 30 - 50 INR-million revenue".
http://www.equitybulls.com/admin/news2006/news_det.asp?id=30964
Monday, May 19, 2008
FIR on 'Kuselan' audio
The audio of Rajnikanth starrer 'Kuselan' set to tunes by young G V Prakash is ready. The album has five songs and the likes of Shankar Mahadevan, Udit Narayan, Sadhana Sargam amoong others have rendered their voice.MGR, NTR, Sivaji thanthadhu intha cinemathan - goes the opening song of Rajni, which is sung by Shankar Mahadevan.
Interestingly another song comprising the titles of Rajinikanth movies, penned by Vaali, features the actor in 20 different get-ups. Vaali has used the titles of Rajinikanth films including Pokkiri Raja, Rajadhi Raja, Polladhavan, Murattu Kaalai.
Also, Udit Narayan and Sadhana Sargam have sung a romantic duet shot on Rajinikanth and Nayantara.
A remake of Malayalam hit 'Katha Parayumbol', 'Kuselan' is directed by P Vasu. Pasupathy, Vadivelu, Meena and Sneha are also in the cast.
Kuselan – the missing singer!
| ||
| The inevitable SPB who usually has a song credit in almost all Rajini movies will not be a part of Kuselan, however, the movie will have Rajini, Meena, Pasupathy, and Vadivel straining their vocal chords for a song. Kuselan has a truckload of stars, big and small, since Rajini plays himself in the movie. Pasupathy plays the superstar's childhood school friend and has a meaty role. |
Saturday, May 17, 2008
Rajini's 20 avatars!
| ||
| Nadanthal?where he appears as a police constable, rowdy, bus conductor etc. But twenty different getups are really astounding. Now, isn't that yet another reason to watch Kuselan? |
Rajini's new hairstyle in Robot!
| ||
| According to industry sources, director Shankar and Rajini will fly down to the US to finalize the make-up for the latter. While Rajini's make-up in Sivaji came in for some rave reviews, Shankar wants Robot to be even better. It is said that Robot will feature a younger Rajini sporting a different hairstyle. Also, the Robot team intends to bring in professionals from Hollywood to work on Rajini's make-up. |
Rajini's legacy continues
Rajinikanth has yet again proved that he is the King of Kollywood. His ‘Chandramukhi’ and ‘Sivaji’ went on to create all box office records, while expectations are very high on his ‘Kuselan’ to be released soon.Meanwhile, a yesteryear hit of Rajinikanth ‘Baasha’, has been re-released considering his fame among the film-buffs.
The movie featured Rajinikanth in an action-packed role is directed by Suresh Krishna. Nagma, Raghuvaran and Devan among others form part of the movie.
A movie based on underworld in Mumbai, ‘Baasha’ is one of the biggest hits in Rajini's career and a trend-setting movie in Tamil cinema.
The movie re-released after 12 years is still drawing good crowds in over half-a-dozen screens where it is being screened.
Thursday, May 15, 2008
Nostalgia: Superstar in Mudhalvan launch
You can see Manisha, Arjun, Superstar, Shankar, Kamal, KB, Rahman & Sujatha. Madhesh too (Director of Arasangam who was then Shankar's associate).
Shankar spoke in this event about his strenuous attempts to make Superstar to come for this launch. And he said that he will be grateful to him for that.
Rajinikanth is the boss, there's no doubt about it
It is perhaps befitting that when at last India India
The unprecedented hype surrounding the film goes beyond Bollywood's wildest dreams and as the movie mandarins in Mumbai watch with their mouths agape the wave of excitement that has taken over the southern states and beyond, even the media has been forced to take note - and action.
So, the coverage begins with apologetic debates on comparing Bollywood's biggest star, Amitabh Bachchan, with Rajinikanth. The fans of Rajini, as he is fondly referred to, will tell you there is none.
And that's not because of the finances. Commanding Rs170 million per film, Rajini rakes in more than what two of Bollywood's best manage to take home. And it's not because of the marketing. While his contemporaries in the movie industry in other parts of India
No comparisons, because their icon has never hinted at any rivalry with any of his colleagues. Nor has he entertained the trivial Bollywood versus others debates.
In creating his own brand and staying away from others, Rajinikanth has ensured that there is no comparison simply because from his point of view, there is no competition.
From his modest life as a bus conductor, Rajinikanth, whose real name is Shivaji Rao Gaekwad, is not even originally from Tamil Nadu. The earlier part of his career saw him work on the so-called "off-beat" films that actors traditionally embark on after establishing themselves. So when the 50-something old is criticised for adopting a formulaic approach with a singular focus on entertainment, the reality is that Rajinikanth's experiments with roles and histrionic challenges came at a time when any actor with superstar ambitions would have been busy creating and cultivating an image.
At first watch, a typical Rajinikanth film might seem shallow, over-the-top, high on brand Rajini, and even low on intellect. But, to those seeking a genuine understanding of world cinema's various sensibilities, a genuine Rajinikanth experience is a must. His audiences are not the intelligentsia - although they are welcome and can even be spotted on many an occasion. His scripts may not necessarily be tight and well-crafted - although every time he delivers a thunderous dialogue, his viewers clap, whistle and whip up a frenzy in the front-row seats. He lights cigarettes with bullets. He flicks his hair and his enemies quiver. He shifts from slapstick to serious with ease within the same movie.
Deifying actors
It was the fans of Rajini, who created the trend of deifying actors. They quite literally, and honestly, worship him. His appeal extends to Japan
As TV channels wonder whether he has wrongly been denied the status of an Indian superstar, they might want to take a large chunk of the blame.
In not questioning the self-anointment of the guys and dolls of the Hindi film industry as ambassadors of Indian cinema and always referring to the likes of Rajinikanth as regional superstars, it might be the right time to expedite a review of terms and choice of wording in their reports.
Vinita Bharadwaj is an independent writer based in Dubai
Anbumani affirms Chandramukhi & Sivaji were historical hits
Dr.Anbumani Ramadoss, Union Health Minister, is now receiving brick bats from Bollywood especially Big B for his repeated target on filmdom.
Anbumani has come-up with a self explaining article 'If the Health Minister can't do this, who can?' in The Hindu dated 11th May 2008. In that article he has said that Superstar's recent two films were historical hits. Whatever his intention may be, situation has pushed him to say so. God's great!! Ha...ha..ha...
I just paste that particular paragraph which speaks about Superstar.
//Creativity as an art should be used for improving lives instead of taking them. Today drinking is characterised as macho, youthfulness, and acceptability in elite social circles. Yes, India is growing economically – its social indices are showing an improvement. Let a small campaign and a little awareness give it a fillip. Tamil actor Rajnikant's two latest movies were smoke-free and both were the biggest hits in the history of the Indian film industry. I wish some of the celebrities could come forward to tell the people that a can of Pepsi/Coco-cola contains 5-7 spoonfuls of sugar and a packet of chips contains 500 calories, and also its adverse impact on the health of its users.//
http://www.hindu.com/2008/05/11/stories/2008051155081000.htm
Note1: I know this mere two line affirmation won't bring any soft-corner for Rajini fans towards him or his father. This is just an info sharing.
Note2: I just want to remind you that Ramadoss said during the launch of Chandramukhi that if there's Poorva Jenma Punniyam for Superstar, the film would become success.
It seems that Superstar has tonnes and tonnes of punniyam in savings. At the same time, Ramadoss & Co. account balance for punniyam is diminishing. (just think about Supreme court's verdict on AIIMS Venugopal case)
- Sundar
Anbumani has come-up with a self explaining article 'If the Health Minister can't do this, who can?' in The Hindu dated 11th May 2008. In that article he has said that Superstar's recent two films were historical hits. Whatever his intention may be, situation has pushed him to say so. God's great!! Ha...ha..ha...
I just paste that particular paragraph which speaks about Superstar.
//Creativity as an art should be used for improving lives instead of taking them. Today drinking is characterised as macho, youthfulness, and acceptability in elite social circles. Yes, India is growing economically – its social indices are showing an improvement. Let a small campaign and a little awareness give it a fillip. Tamil actor Rajnikant's two latest movies were smoke-free and both were the biggest hits in the history of the Indian film industry. I wish some of the celebrities could come forward to tell the people that a can of Pepsi/Coco-cola contains 5-7 spoonfuls of sugar and a packet of chips contains 500 calories, and also its adverse impact on the health of its users.//
http://www.hindu.com/2008/05/11/stories/2008051155081000.htm
Note1: I know this mere two line affirmation won't bring any soft-corner for Rajini fans towards him or his father. This is just an info sharing.
Note2: I just want to remind you that Ramadoss said during the launch of Chandramukhi that if there's Poorva Jenma Punniyam for Superstar, the film would become success.
It seems that Superstar has tonnes and tonnes of punniyam in savings. At the same time, Ramadoss & Co. account balance for punniyam is diminishing. (just think about Supreme court's verdict on AIIMS Venugopal case)
- Sundar
Tuesday, May 13, 2008
Kuselan Fever makes Oscar Ravi jittery
Sify has published today a news story on the release of
Dasavataram. In that news, the producer Oscar Ravi has
unnecessarily taunted Kuselan but it only goes to show HOW
FREIGHTENED HE IS ABOUT KUSELAN.
While explaining the reason for the continuous postponement & delay
in Dasa's release, Oscar Ravi has said "Please note this is not a
film that can be wrapped up in 50 days with two songs shot in
Pollachi and then trying to keep to a deadline."
I am sure the word "POllachi" has been deliberately used by Oscar
Ravi to distinguish his film & to convey the message to the readers
that Dasa is not an ordinary film like Kuselan, which has been
recently shot in Pollachi.
I can hear the protests from some of our members saying its not
Kuselan alone which was shot in Pollachi.
Even though couple of other people's movies were also being made in
Pollachi area, it was only after Thalaivar went for the two day
shooting of Kuselan to Pollachi/Udumalpet areas, the whole media
started publishing stories about the shooting etc. Once the
shooting of Thalaivar got over, the news about Pollachi also stopped
coming in all the media even though P.Vasu continued to shoot other
scenes in Pollachi area invloving all other actors. That is the
Power of Thalaivar & that is what is irking Oscar Ravi.
The other irritating news (for Oscar Ravi) regarding Kuselan is its
business. Without any fanfare, its distribution rights have been
bagged by Pyramid group for Rs. 65 crores.
I have no objection if he had simply said since Dasa is not a simple
story with 2 songs, 2 fights etc. which can be wrapped up in less
than 2 months or so. But, what is the reason for Oscar Ravi to
say "this is not a film that can be wrapped up in 50 days with two
songs shot in Pollachi" except that HE IS NOT COMFORTABLE THAT
RAJINI'S KUSELAN IS QUICKLY GETTING WRAPPED UP & MAY POSE A REAL
THREAT TO DASA IF IT CAN RELEASE IN JULY.
The article also mentions that Oscar himself is going to release
Dasa which shows THERE ARE NO TAKERS FOR HIS FILM AT THE RATE QUOTED
BY HIM. That shows how much confidence the disti community has got
for his film IN SPITE OF HUGE MOENY SPENT ON ITS PROMOTION &
TRAILERS.
Oscar Ravi's Kuselan fever is due to the fact that if Dasa releases
in June & Kuselan in July, even assuming Dasa becomes a hit, it
can't sustain its collection after a month or so since the day
Kuselan gets released, whole crowd will go there forgetting 10 or
even 100 avatarams. Since no distributor wants to release Dasa
forcing Oscar Ravi himself to release it, the reduction or stoppage
in Dasa's collection will affect Oscar Ravi directly & tellingly.
My simple question to Oscar Ravi is "When you can spend Rs. 60
crores to produce your movie & another 20 crores to promote the
same, why are you getting jealous about THE POOREST OF THE POOR -
KUSELAN? Because you know within your heart that it is NOT THE
MONEY SPENT WHICH WILL BRING AUDIENCE TO THEATRES. It is the
CHARISMA of the STAR WHICH WILL MAKE PEOPLE TO FLOCK TO THEATRES &
make the movie the BIGGEST HIT.
I am amused to see Oscar Ravi's jealousy. Here is a man who has
invested Rs. 60 crores to produce a movie by working labouriously
for over 2 years and which is yet to get completed. On top of it,
he had to spend several more crores to bring some other "actors" to
promote a 10 role make-up extravaganza in order to make people aware
that there is a movie called "Dasavataram". But, still there are no
takers from the distribution community to buy his movie at the price
quoted by him.
While the above is happening, he is incredulously watching the FREE
PUBLICITY RAJINI'S KUSELAN IS GETTING in all the media for its
shooting in Pollachi area just because Rajini is attending the shoot
& that too for just 2 days. To add salt to the wound, without any
publicity or fanfare, Kuselan rights has been fiercely fought for by
top corporates & won by a big theatre chain group for an
astronomical amount.
Friends, now tell me, Who will not get Vayitherichal? After all,
Oscar Ravi is also a human being. He is naturally feeling it. That
feeling is coming out in different forms. First it was by NOT
inviting Rajini to the audio function (by rightly thinking that
Rajini's presence will take away the thunder from Kamal & Dasa).
Now by comparing his Dasa with Kuselan and trying to "Mattam
Thattufy" Kuselan.
I can finally say one thing to Oscar Ravi. This is not going to be
the end of your Vayitherichal. As Kuselan's release nears, your
irritatiopn points also will increase manifold & its going to haunt
you forever.
With Luv,
Arun
Dasavataram. In that news, the producer Oscar Ravi has
unnecessarily taunted Kuselan but it only goes to show HOW
FREIGHTENED HE IS ABOUT KUSELAN.
While explaining the reason for the continuous postponement & delay
in Dasa's release, Oscar Ravi has said "Please note this is not a
film that can be wrapped up in 50 days with two songs shot in
Pollachi and then trying to keep to a deadline."
I am sure the word "POllachi" has been deliberately used by Oscar
Ravi to distinguish his film & to convey the message to the readers
that Dasa is not an ordinary film like Kuselan, which has been
recently shot in Pollachi.
I can hear the protests from some of our members saying its not
Kuselan alone which was shot in Pollachi.
Even though couple of other people's movies were also being made in
Pollachi area, it was only after Thalaivar went for the two day
shooting of Kuselan to Pollachi/Udumalpet areas, the whole media
started publishing stories about the shooting etc. Once the
shooting of Thalaivar got over, the news about Pollachi also stopped
coming in all the media even though P.Vasu continued to shoot other
scenes in Pollachi area invloving all other actors. That is the
Power of Thalaivar & that is what is irking Oscar Ravi.
The other irritating news (for Oscar Ravi) regarding Kuselan is its
business. Without any fanfare, its distribution rights have been
bagged by Pyramid group for Rs. 65 crores.
I have no objection if he had simply said since Dasa is not a simple
story with 2 songs, 2 fights etc. which can be wrapped up in less
than 2 months or so. But, what is the reason for Oscar Ravi to
say "this is not a film that can be wrapped up in 50 days with two
songs shot in Pollachi" except that HE IS NOT COMFORTABLE THAT
RAJINI'S KUSELAN IS QUICKLY GETTING WRAPPED UP & MAY POSE A REAL
THREAT TO DASA IF IT CAN RELEASE IN JULY.
The article also mentions that Oscar himself is going to release
Dasa which shows THERE ARE NO TAKERS FOR HIS FILM AT THE RATE QUOTED
BY HIM. That shows how much confidence the disti community has got
for his film IN SPITE OF HUGE MOENY SPENT ON ITS PROMOTION &
TRAILERS.
Oscar Ravi's Kuselan fever is due to the fact that if Dasa releases
in June & Kuselan in July, even assuming Dasa becomes a hit, it
can't sustain its collection after a month or so since the day
Kuselan gets released, whole crowd will go there forgetting 10 or
even 100 avatarams. Since no distributor wants to release Dasa
forcing Oscar Ravi himself to release it, the reduction or stoppage
in Dasa's collection will affect Oscar Ravi directly & tellingly.
My simple question to Oscar Ravi is "When you can spend Rs. 60
crores to produce your movie & another 20 crores to promote the
same, why are you getting jealous about THE POOREST OF THE POOR -
KUSELAN? Because you know within your heart that it is NOT THE
MONEY SPENT WHICH WILL BRING AUDIENCE TO THEATRES. It is the
CHARISMA of the STAR WHICH WILL MAKE PEOPLE TO FLOCK TO THEATRES &
make the movie the BIGGEST HIT.
I am amused to see Oscar Ravi's jealousy. Here is a man who has
invested Rs. 60 crores to produce a movie by working labouriously
for over 2 years and which is yet to get completed. On top of it,
he had to spend several more crores to bring some other "actors" to
promote a 10 role make-up extravaganza in order to make people aware
that there is a movie called "Dasavataram". But, still there are no
takers from the distribution community to buy his movie at the price
quoted by him.
While the above is happening, he is incredulously watching the FREE
PUBLICITY RAJINI'S KUSELAN IS GETTING in all the media for its
shooting in Pollachi area just because Rajini is attending the shoot
& that too for just 2 days. To add salt to the wound, without any
publicity or fanfare, Kuselan rights has been fiercely fought for by
top corporates & won by a big theatre chain group for an
astronomical amount.
Friends, now tell me, Who will not get Vayitherichal? After all,
Oscar Ravi is also a human being. He is naturally feeling it. That
feeling is coming out in different forms. First it was by NOT
inviting Rajini to the audio function (by rightly thinking that
Rajini's presence will take away the thunder from Kamal & Dasa).
Now by comparing his Dasa with Kuselan and trying to "Mattam
Thattufy" Kuselan.
I can finally say one thing to Oscar Ravi. This is not going to be
the end of your Vayitherichal. As Kuselan's release nears, your
irritatiopn points also will increase manifold & its going to haunt
you forever.
With Luv,
Arun
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Monday, May 12, 2008
SUPERSTAR IN 20 DIFFERENT ROLES IN KUSELAN SONG
If the song 'Azhagu' in Baashah did have Rajnikanth appearing in 9
different get-ups, his forthcoming movie Kuselan will depict him in 20
different roles for a song.
The starting lines of the song goes this way,
Saarire saare saare…
Pokkiri Raja Raja…
Pollathavan neethaa neethan…
Lyricist Vaali has penned lines for this song while GV Prakash has
tuned in an excellent music for. Daler Mehandi, Sadhna Sargam and
Chitra have rendered their voices for the song. Speaking about this
film, Director P Vasu has said that this song will surely delight the
Rajni fans and a grand fiesta indeed for all his fans. Kuselan has
five songs out of which 3 have already been canned featuring
Superstar.
http://www.kollywoodtoday.com/news/superstar-rajnikanth-in-20-different-roles/
-Deepak
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different get-ups, his forthcoming movie Kuselan will depict him in 20
different roles for a song.
The starting lines of the song goes this way,
Saarire saare saare…
Pokkiri Raja Raja…
Pollathavan neethaa neethan…
Lyricist Vaali has penned lines for this song while GV Prakash has
tuned in an excellent music for. Daler Mehandi, Sadhna Sargam and
Chitra have rendered their voices for the song. Speaking about this
film, Director P Vasu has said that this song will surely delight the
Rajni fans and a grand fiesta indeed for all his fans. Kuselan has
five songs out of which 3 have already been canned featuring
Superstar.
http://www.kollywoodtoday.com/news/superstar-rajnikanth-in-20-different-roles/
-Deepak
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Wednesday, May 7, 2008
Robot tidings: JD signed as main villan in ROBOT
Telugu actor JD Chakravarthy signed Shankar and Rajani's ROBO. This is the second film JD Chakravarthy recently signed after Sarvam (Tamil). He will be playing the main villan in Robo.Shankar was very keen and insisted JD Chakravarthy to accept the film. As we know Shankar casted Suman in Shivaji before. Now he is signed JD for the main villan role in ROBO.
Both Sarvam and Robo are being produced by Ayagaran films and sources say that Rajani liked the JD's work and recomended him for the key villan role in ROBO to Shankar.
- Source: Telugucinema.com
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Saturday, May 3, 2008
Jackie Chan Wish to Meet Superstar
Courtesy : Tamilcinema.com
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Thursday, May 1, 2008
Banu back in Kuselan; Takes care of Superstar's look!
When the first set of Sivaji stills leaked in net during 2006, our fans almost jumped out of joy by seeing a handsome and youthful Rajini. From that instance, the hype of Sivaji started raising and finally it rested only when the movie hit the screens and turned mega blockbuster. Rest is the history.Banu back in Kuselan too
How can we forget Banu, the make-up woman worked in Sivaji who was responsible a dashing and debonair looking Superstar? It is she who woven the magic. She brought back our Superst
ar so young which stunned all of us. Superstar too specially thanked her in Sivaji 175 days function for her awesome job. Now the lady is back in Kuselan too. And it is 200% true. She's the touch up artiste for Superstar in the movie and they say Superstar is much more stylish than we saw in Sivaji. What more shall we ask for?Can u see her touch in Kuselan?
Herewith we have placed a latest pic of Superstar in an audio release event which held in Chennai last week. He attended the event on a holiday from Kuselan schedule. If you closely observe the below image of Superstar you can see the touch of Banu. She will continue the good work in Robot too.
Our hearty thanks to Banu for her amazing work in Sivaji. And congratulations for making in Kuselan team too.
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Kuselan proves Rajini is Kuberan
Rajinikanth's P Vasu directed Kuselan has been purchased for a whopping Rs 60 crore by Pyramid Saimira, according to trade reports.
It is the biggest deal in south Indian cinema in recent times and Pyramid Saimira Group Chairman P S Saminathan confirmed to Chennai Times that the group had bought all the rights of the film.
He, however, politely declined to confirm the price at which the deal had been struck. According to reports, there was a bidding war for the rights of the film which is a remake of the Malayalam super hit Katha Parayumbol and focusses on the bond between a superstar and a village barber who were childhood buddies.
Rajinikanth plays the role of the superstar made memorable by Mammootty in the original, while Pasupathy dons the barber's role.
Rajinikanth is doing an "extended cameo" as the story has been re-written by Vasu to suit the image of the Superstar.
He will appear along with Nayantara in two songs and many more scenes as the producers Kavithalaya wanted to market it as a Rajinikanth film.
Kavithalaya is the production company of Rajinikanth's guru and mentor K Balachander who is making it in association with Seven Arts’ Vijayakumar, who made the original in Malayalam.
There was a virtual bidding war between Pyramid Saimira and a Mumbai-based corporate for the rights of the film. The market is amazed that Kuselan in which Rajinikanth is making only a special appearance could fetch such a price.
Commenting on the huge deal, Saminathan said, "Rajini is India's Number one star, both in terms of popularity and in terms of the collections index. His market stretches across many countries and his opening is the biggest compared to any other star. He has a solid fan base and is the only hero who can count children, women, men, and teen as his audience. He is the only hero with class as well as mass appeal."
Throwing light on the marketing strategy they will implement for this film, he said, " We will market the film with proper carry, befitting the hero and opening. We will do a proper controlled release and also have multiple revenue streams."
If a "guest appearance" garners Rs 60 crore, imagine the price a full length Rajinikanth film like Robot can fetch in the open market.
http://timesofindia.indiatimes.com/Entertainment/India_Buzz/Kuselan_proves_Rajini_is_Kuberan/
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It is the biggest deal in south Indian cinema in recent times and Pyramid Saimira Group Chairman P S Saminathan confirmed to Chennai Times that the group had bought all the rights of the film.
He, however, politely declined to confirm the price at which the deal had been struck. According to reports, there was a bidding war for the rights of the film which is a remake of the Malayalam super hit Katha Parayumbol and focusses on the bond between a superstar and a village barber who were childhood buddies.
Rajinikanth plays the role of the superstar made memorable by Mammootty in the original, while Pasupathy dons the barber's role.
Rajinikanth is doing an "extended cameo" as the story has been re-written by Vasu to suit the image of the Superstar.
He will appear along with Nayantara in two songs and many more scenes as the producers Kavithalaya wanted to market it as a Rajinikanth film.
Kavithalaya is the production company of Rajinikanth's guru and mentor K Balachander who is making it in association with Seven Arts’ Vijayakumar, who made the original in Malayalam.
There was a virtual bidding war between Pyramid Saimira and a Mumbai-based corporate for the rights of the film. The market is amazed that Kuselan in which Rajinikanth is making only a special appearance could fetch such a price.
Commenting on the huge deal, Saminathan said, "Rajini is India's Number one star, both in terms of popularity and in terms of the collections index. His market stretches across many countries and his opening is the biggest compared to any other star. He has a solid fan base and is the only hero who can count children, women, men, and teen as his audience. He is the only hero with class as well as mass appeal."
Throwing light on the marketing strategy they will implement for this film, he said, " We will market the film with proper carry, befitting the hero and opening. We will do a proper controlled release and also have multiple revenue streams."
If a "guest appearance" garners Rs 60 crore, imagine the price a full length Rajinikanth film like Robot can fetch in the open market.
http://timesofindia.indiatimes.com/Entertainment/India_Buzz/Kuselan_proves_Rajini_is_Kuberan/
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