Wednesday, November 14, 2007

Sivaji Vs Saawaria - A Barometer based on CARometer!

Soon after the release of Thalaivar's latest blockbuster "Sivaji -
The Boss", I had written a post wondering the way Boss was
attracting audiences even during NIGHT SHOWS ON WEEK DAYS, which
were running to House Full shows in Bangalore's Cauvery Theatre
situated in a posh locality. This I had observed when I used to
cross the Cauvery Theatre junction in my car while returning home
from work.

In that connection, I had also quoted my own real life experience of
facing severe traffic bottlenecks for days on end during the weeks
succeeding the release of Sivaji, because Cauvery Theatre is
situated bang at the corner of a busy traffic junction in Bangalore
and during the time between 8:45 pm and 9:15 pm huge crowds will
come out of the evening show & another huge crowd will be waiting to
enter the theatre complex for the night show. Because of the out-
coming & in-going cars, two wheelers & people, the already narrow
Bangalore-Bellary Highway, in which the theatre is situated, will
get severly clogged & it used to take anywhere between 20 to 30
minutes for me to cross that junction in my car at that time of the
night.

The reason I am recalling the above incident is, during the last two
days, I happen to cross the Cauvery theatre around 9 PM. Saawaria,
the much over-hyped Sanjay Leela Bhansali directed and Kapoor-clan
debuted film, is running in Cauvery as 3 shows since Diwali. But,
without any surprise to me, I could go thru the busy Cauvery
junction signal in the normal time of 2 to 3 minutes on both days.

I couldn't suppress my smile when I crossed Cauvery seeing the
couple of cars parked & just 2 or 3 people waiting in front of the
theatre - may be they are also trying to sell their tickets for
which there are no takers. In contrast, I was simply amazed with
the POWER & CHARISMA of Thalaivar, in attracting such a huge crowd
day in & night out for several weeks, in a non-Tamil speaking state
& city where at that time, protests were also organised against the
simultaneous screening of Sivaji in many screens.

The above comparison illustrates the difference between the REAL
POWER & MAGIC of The BOSS and "others" in attracting crowds to
theatres on ALL DAYS & ALL SHOWS.

I am sure, OSO, the other Bollywood release of Diwali, will also
meet the similar fate of Saawaria & will not be able to sustain its
opening. After all, Rajini is Rajini & all others are simplay that -
"others'.

With Luv,

Arun
 


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